SYSTEMIC DESIGN FOR RESPONSIBLE IMPACT

SYSTEMIC DESIGN FOR RESPONSIBLE IMPACT

I help purpose-driven organisations create value and impact through a systematic combination of service design, product development, and brand experience.

I help purpose-driven organisations create value and impact through a systematic combination of service design, product development, and brand experience.

"Nothing ever
exists entirely alone.
Everything is in relation
to everything else."

"Nothing ever exists entirely alone.
Everything is
in relation to everything else."

Buddhist philosophy

"Nothing ever
exists entirely alone.
Everything is in relation
to everything else."

Buddhist philosophy

Design for clarity

Research and mapping help clients crack their problem, gain insights, and uncover opportunities

Design for clarity

Research and mapping help clients better understand their problem and uncover opportunities

Design for solutions

Creativity and experimentation accelerate development and roll-out, and de-risk innovation

Design for impact

More than just outcomes, systemic design methods that focus on value creation and impact

Integrated
services

Once your challenge is defined, the most effective design tools are combined to achieve your goals.
Once your challenge is defined, the most effective design tools are combined to achieve your goals.

Service Design

Research
Contextual persona design
Journey mapping
System maps
Service blueprints
Ideation & prototyping

Design Strategy

Design benchmarking
Design roadmaps
Design impact tracking
Workshop facilitation
Green design skills

Experience Direction

Brand, product & service integration
North Star experience setting
Brand narrative & storytelling
Stakeholder communication

Driven by value
and purpose

Method and rigour applied with flexibility.
Creativity and ingenuity explored with intention.
Method and rigour are applied with flexibility. Creativity and playfulness are explored with intention.

DISCOVER

DISCOVER

DISCOVER

DEFINE

DEFINE

DEFINE

DEVELOP

DEVELOP

DEVELOP

DELIVER

DELIVER

DELIVER

Endorsed by
clients

"Our work with Vilmar from the Trivago Innovation Lab was a full 100% partnership where we learned a lot from each other. Working with him has been an absolute pleasure."

Joeri B.

Managing Director @ Dentsu Lab Amsterdam

"Vilmar worked with us on a high visibility, and complex project at Google. He delivered while keeping every stakeholder happy and engaged. Those are invaluable skills."

Gaston S.

Head of Creative Works @ Google Amsterdam

“One of a kind end-to-end product innovator, Vilmar grasped the contexts of our projects instantly. His openness to new ways of thinking, from technical to business, made him a perfect fit even in an engineering-heavy team."

Wilco V. D.

Director, Innovation Lab @ Trivago Amsterdam

"From imminent crisis to calm control under his leadership. He really listened to our needs as a client and then immediately jumped into action. Outstanding problem solving, diligent, fast and collaborative."

Lauren B.

Strategic Project Lead @ Google London

"From big-picture thinking, data and tech, to design details - his experience was inseparable from the project’s success. Not to mention the fact that he’s just a phenomenally nice guy to work with!"

Philip B.

Director of CX @ Dentsu Amsterdam

"...his systematic approach to design combined with solid storytelling and customer experience raised the creative bar in the company, and led to successful business outcomes for us.”

Leila B.

Executive VP @ The Economist London

"Our work with Vilmar from the Trivago Innovation Lab was a full 100% partnership where we learned a lot from each other. Working with him has been an absolute pleasure."

Joeri B.

Managing Director @ Dentsu Lab Amsterdam

"Vilmar worked with us on a high visibility, and complex project at Google. He delivered while keeping every stakeholder happy and engaged. Those are invaluable skills."

Gaston S.

Head of Creative Works @ Google Amsterdam

“One of a kind end-to-end product innovator, Vilmar grasped the contexts of our projects instantly. His openness to new ways of thinking, from technical to business, made him a perfect fit even in an engineering-heavy team."

Wilco V. D.

Director, Innovation Lab @ Trivago Amsterdam

"From imminent crisis to calm control under his leadership. He really listened to our needs as a client and then immediately jumped into action. Outstanding problem solving, diligent, fast and collaborative."

Lauren B.

Strategic Project Lead @ Google London

"From big-picture thinking, data and tech, to design details - his experience was inseparable from the project’s success. Not to mention the fact that he’s just a phenomenally nice guy to work with!"

Philip B.

Director of CX @ Dentsu Amsterdam

"...his systematic approach to design combined with solid storytelling and customer experience raised the creative bar in the company, and led to successful business outcomes for us.”

Leila B.

Executive VP @ The Economist London

"Our work with Vilmar from the Trivago Innovation Lab was a full 100% partnership where we learned a lot from each other. Working with him has been an absolute pleasure."

Joeri B.

Managing Director @ Dentsu Lab Amsterdam

"Vilmar worked with us on a high visibility, and complex project at Google. He delivered while keeping every stakeholder happy and engaged. Those are invaluable skills."

Gaston S.

Head of Creative Works @ Google Amsterdam

“One of a kind end-to-end product innovator, Vilmar grasped the contexts of our projects instantly. His openness to new ways of thinking, from technical to business, made him a perfect fit even in an engineering-heavy team."

Wilco V. D.

Director, Innovation Lab @ Trivago Amsterdam

"From imminent crisis to calm control under his leadership. He really listened to our needs as a client and then immediately jumped into action. Outstanding problem solving, diligent, fast and collaborative."

Lauren B.

Strategic Project Lead @ Google London

"From big-picture thinking, data and tech, to design details - his experience was inseparable from the project’s success. Not to mention the fact that he’s just a phenomenally nice guy to work with!"

Philip B.

Director of CX @ Dentsu Amsterdam

"...his systematic approach to design combined with solid storytelling and customer experience raised the creative bar in the company, and led to successful business outcomes for us.”

Leila B.

Executive VP @ The Economist London

And easy to
work with

Flexible work formats that suit different needs and let you tap into a broad expertise, fast and easy.

End-to-End

I take full ownership of a project, from discovery to delivery, working independently or as a team lead.

Plug & Play

I step into a specific module or workstream, bringing valuable design expertise exactly where you need it most.

Fractional

I embed within your organisation as a strategic design support on demand, without the overhead of a full-time hire.

Find out what systemic design can do for you

Find out what systemic design can do for you

Find out what systemic design can do for you

Available for projects

Available for projects

+31 (0)6 2161 8690

mailbox@vilmarpellisson.com

+31 (0)6 2161 8690

mailbox@vilmarpellisson.com

All rights reserved,

Vilmar Pellisson / VPSS ©2026

KVK 80121969

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