Working at the intersection of service design, product development, and brand experience, I have dedicated my career to understanding the relationships between touchpoints, interfaces, systems, people, their surroundings, and the culture that binds it all together.
That systemic, multidisciplinary approach has taken me through five countries – from São Paulo to London and Amsterdam – working for large agencies, companies including The Economist, Google, and Trivago, cultural institutions, AI research labs, and startups as a co-founder and advisor.
With a BA in industrial design, an MA in media & sociology from the University of London, and a Service Design Master Level certification from the Service Design Networ (SDN), I approach every project with enthusiasm, critical thinking, and a touch of playfulness.
I am based in Amsterdam, working globally with founders, leaders, and changemakers to make positive impact.
Design is a powerful mindset. It turns complexity into opportunity, and helps us solve real-world challenges.
Working at the intersection of service design, product design, and brand experience, I have dedicated my career to understanding the relationships between touchpoints, interfaces, systems, people, their surroundings, and the culture that binds it all together.
That systemic, multidisciplinary approach has taken me through five countries – from São Paulo to London and Amsterdam – working for large agencies, companies including The Economist, Google, and Trivago, cultural institutions, AI research labs, and startups as co-founder and advisor.
With a BA in industrial design, an MA in media & sociology from the University of London, and a Service Design Master Level certification from the Service Design Networ (SDN), I approach every project with enthusiasm, critical thinking, and a touch of playfulness.
I am based in Amsterdam, working globally with founders, leaders, and changemakers to make positive impact.
Design is a powerful mindset. It turns complexity into opportunity, and helps us solve real-world challenges.
Working at the intersection of service design, product design, and brand experience, I have dedicated my career to understanding the relationships between touchpoints, interfaces, systems, people, their surroundings, and the culture that binds it all together.
That systemic, multidisciplinary approach has taken me through five countries – from São Paulo to London and Amsterdam – working for large agencies, companies including The Economist, Google, and Trivago, cultural institutions, AI research labs, and startups as co-founder and advisor.
With a BA in industrial design, an MA in media & sociology from the University of London, and a Service Design Master Level certification from the Service Design Networ (SDN), I approach every project with enthusiasm, critical thinking, and a touch of playfulness.
I am based in Amsterdam, working globally with founders, leaders, and changemakers to make positive impact.
