Design Council UK
Increasing reach and impact of an ambitious training program
Part of the Design for Planet initiative, the Green Design Skills program aims at training 1 million designers by 2030. To help their mission, I redefined their target audiences and OKRs, delivered a Service Blueprint with an embedded conversion funnel, and mapped their ecosystem in order to establish a single source of truth and strategic insights.
Visu Finance
Equipping a fintech startup to compete at the top level
Visu Finance gives retail investors access to institutional-grade AI stock analysis tools. Bold positioning, a distinctive brand, and intuitive product experience turned a resource-bound business into a credible competitor in a tight, high-stakes market.
Enhancing Google’s innovation services through brand experience
The company’s proprietary MAChINE Sprint program was already delivering measurable impact for clients by helping them leverage the tech in Google’s products. The challenge consisted of shaping a comprehensive, service-led brand experience to close the loop and consolidate its value-proposition.
Metacampus.ai
Co-founding a startup and leading a product team amidst tech disruption
How can we launch an educational platform covering the DeFi, AI, and Creative Economy domains in the midst of unprecedented technological acceleration and market disruption? Rapid experimentation, bold pivots, and a genuinely curious attitude was the answer.
ING Bank
Integrating brand experience and product design through co-creation
How to drive effective collaboration between brand experience and product design teams, given their distinctive processes, mental models, and language? By mapping the whole ecosystem, engaging stakeholders, and facilitating cross-functional workshops focused on embedding key brand attributes into product across ING's global retail markets.
Trivago Innovation Lab
Accelerating innovation with a nimble team and Lean principles
At Trivago's Innovation Lab, our challenge was to conceive, develop, and validate entirely new product experiences from research to MVP release and marketing campaigns. Using new ways of working, rituals, and a lean team, we launched and tested functional products that were later integrated into the core platform.